In part one of this series, "Consumerism is the New Ball Game", we looked at the shifts happening in the healthcare industry. Though we painted a fairly dismal picture, we are confident savvy revenue cycle leaders will adapt to the new landscape and drive success for their organizations.

The healthcare industry is in transition. Gone are the days when we’d treat a patient, send a claim to an insurance company or Medicare/Medicaid for adjudication, and then receive a payment quickly. Patients are now the third largest payer for healthcare services, and with that increased responsibility they bring new expectations.